AGENCY | ANOTHER A STORY CLIENT | YSL BEAUTY ROLE | CREATIVE MANAGER
YSL BEAUTY’S LOVE GAME ACTIVATION IN MIAMI BROUGHT TOGETHER INFLUENCERS AND THE PUBLIC FOR AN IMMERSIVE EXPERIENCE CENTERED AROUND THE BRAND’S BLUSH AND GLOSS COLLECTIONS. THE TWO-DAY ACTIVATION FEATURED BEAUTY MASTERCLASSES, INTERACTIVE PHOTO MOMENTS, AND CURATED PRODUCT GIFTING.
I DEVELOPED AND MAINTAINED THE VISUAL IDENTITY ACROSS SMALL AND LARGE FORMAT PRINT GRAPHICS, DIGITAL ASSETS, AND BRANDED TOUCHPOINTS TO CREATE A COHESIVE AND ELEVATED BRAND EXPERIENCE THROUGHOUT.
